In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on societys values, knowledge, and perceptions.
Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sectorUpdated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global worldCovers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona PrinciplesBalanced, well organized, and clearly written by two leading scholars
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods,and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane KatrinaExplores the key emerging areas of new technology and global crisis communicationProvides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiativesEmphasizes stakeholder engagement as a foundation throughout the CSR Process ModelDiscusses ways to maximize the use of social media and traditional media throughout the processOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business